Bengaluru-based startup Mocept which launched an animated visual dictionary an year ago, is now establishing itself in the quizzing arena. After launching cricket trivia quiz app –Freehit for cricket lovers on Android and iOS platform, the company is conducting an exclusive brand engagement with MapmyIndia this week.Mocept started operations in April 2013 with a team of professionals with expertise in core areas that make a video based education possible on mobiles or tablets. They currently have 3 apps on the Google Play Store. ‘Illustrate – Video Dictionary’, ‘Illustrate – Word Quiz’ and ‘FreeHit Quiz”.Rakesh Verma, MD, MapmyIndia believes that Freehit will enable them engage with the young consumers who are tech-savvy and use smart-phones for entertainment and for utility, and who can benefit immensely from ‘our suite of location based products and services.’‘Illustrate – Video Dictionary’ app is essentially a collection of 30 seconds videos of English words where the meanings are explained with context and real life examples. Illustrate has been successful all over the world across geographies including India, SE Asia, Latin America and USA. The app is useful for students preparing for exams like the GRE and GMAT as well as for students learning the English language for the first time. Illustrate – The Video dictionary has racked up more than 100,000 downloads in less than a year since launch.Gomathi says, The brand engagement with MapmyIndia validates that Freehit is more than just a quiz platform and is on its way towards becoming a digital interaction medium for brands. We are excited to partner with MapmyIndia.What happens to Video dictionary?It is still part of the offering. Video dictionary is a Reference app focused on English learning. The company’s vision always has been to bring solutions that enable better learning through interactive multimedia content. Gomathi says,We feel Video Dictionary and FreeHit address different consumer needs but are built on a singular fundamental platform.
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