Did you do a good public relations job or did you end up with #PRFail on Twitter?

#htFail Twitter hashtag is probably one of the funniest entertainments if it’s a little complicated. The good news is that journalists and analysts have gone beyond the terrible words and timid ideas of junior public relations professionals. A founder who speaks directly to journalists is raging right now! And because they do not always know how to PR, the result is usually catastrophic. Even if a media consultant does not pay much attention to traditional media relations, I received a summary of the startup’s founders saying they would like to appear on the press list. This laundry? Natural names include global first-level publications. However, the story must be made of many leaves to be desired. Photos: On my bad days, I enjoyed the course. But I have better days when I fear the industry will die if everything stays within their reach – a mess of lack of thought, of half-missed opportunity. These are opportunities that can not only create notoriety, but also add to the long and arduous journey of building reputation, equity and, in the process, a healthy business. I am going to tell you. They have the authority, they are the first voice.Most journalists and senior analysts want to hear them without the constraints and filters often useless mediators.But the actions are also higher.Although you can use social media to contact relevant editors, editors and analysts, your conversations can also end on social networks as # PRFail No one wins if this happens. Bad benchmarks from relationship professionals public and founders to spend hours on conversations will never lead to powerful and influential stories training at all levels Since I was in the industry with a bit of luck, maybe I would do better to try to explain how to do it rather than criticize the way people are wrong. Get your story correctly, Pleas e Messaging is the most important factor in your startup strategy. The startup time between perfection and live streaming is extremely important to build their position and messaging. This is their first opportunity to reflect on the best ways to explain their work to their key stakeholders. The story itself is also important. Your PR object does not care too much about who created the business when it does what it does and why. Even in its most basic form, your startup’s story must have four distinct elements. 4Ps tell the PR stories in the right order. Product (or service): Your story must explain exactly what your product or service does. It’s very basic about communication. Until you have no definitive explanation for this first P as well as an active product, keep the PR group. Objective: You can have a good product but you have to solve a real problem. In other words, your startup story must include your reasons. Personality: When I say personality, I mean to have a unique echo of resonance with your audience, your product and your industry. It must be true and honest. Too familiar or cool mandatory is triggered. And considering all the other startup activities exactly these days, it’s not even a discriminator. Some defects are huge. “He connects you and humanizes you right away. Everyone: There is a reason for being fourth and last.The caster places a significant amount of disproportionate amount on the person in their story. label as “serial entrepreneur”, founder haunted by customers ??, and? nerd? the only role that the human element of your story has to do is build trust.The life and work experience of your founder and leaders are important, their success is the same, but they must be supported with credible evidence, not meaningless tags. truye n pin est is not the only end of public relations efforts. Most people see PR as a quick and easy media coverage tool. This is a myth because, on the one hand, there is no press coverage quickly and easily. All public relations bring you face to face with important people. But to achieve better results, such as excellent reputation and being considered a source of dominant opinion, your aspirations must be in the right place for good reasons. Sometimes building relationships with influencers, journalists, and analysts covering your industry in the early stages of start-up is enough. You should not end up in a story if you do not have a story worth writing. Capturing the right audience during your story building can be extremely helpful. Not only do you stay ahead, but you also have the opportunity to include different perspectives in building your startup story, product or service. Even if you need visibility in the form of media coverage, the questions you need to ask yourself are why you feel that you need to do so. Who needs to pay attention to you? What do they read? How do they consume news? As a start-up company looking for an investor, a Tech Crunch or a videoixix are great bets. But if you’re looking to get super-local new customers, startup publications will do nothing for you. In addition to the media, proprietary platforms also play an important role. The best conversations and relationships are now taking place on social media platforms. Your choice of content and platforms can create or break your reputation much faster than the editor you desire to be a part of. Conversations can increase brand trust and awareness even before the purchase, increase proactive discovery and ultimately convert – think about video and digital creativity, e-books. and podcasts, articles and white papers, case studies, and live demonstrations to tell your story to the right person at the right time. Sometimes, pure vanilla relations with the media lead to an important story and the antidote is not working. as perceived in hyper-local cities without access to large advertising budgets or increased investor visibility are examples where media relations may be the only option. Relevance is needed in this context. When I say relevance, I do not mean simply the relevance of the product. I mean that the ability to contribute to important conversations in your industry at the right time and angle will make the story be great and readable. And remember, news really means new. If you have not found the reason why you are different and therefore interested, it’s probably not the time to send this note. For pitch notes, think of pitch notes as meaningful conversations. Give a publisher, writer or analyst a reason to care about what you have to say. The relevancy of your boots will appear in your first contact. If you remember that reporters are usually busy like you, you will respect their time as much as you respect you. Spend some time researching the topics your target journalist mentions and adjusting your pitches. In the media, as in most other aspects of life and work, one size does not fit all. Finally, consistency is the key Consistency between platforms is old news. You need to be consistent in managing your relationship with outside stakeholders such as journalists, analysts and personnes influentes. Flash dans le panoramique envoie le communiqué de presse et rafraîchit les onglets pour voir la pertinence? PR est vieille école, et à moins que vous avez une histoire vraiment frappante, personne ne se souciera. La construction de relations publiques et de réputation est un exercice intensif de temps. Ne manquez pas l’occasion simplement parce que vous ne gardez pas la nature changeante des médias. L’établissement de relations est plus important que jamais. Les bonnes nouvelles sont que c’est aussi plus facile. Vous pouvez généralement retirer le vin et le fromage et au lieu, se concentrer sur la conversation sur Twitter et LinkedIn, qualité des forums et des bulletins d’information. Pour commencer, PR est probablement l’un des éléments les plus importants dans le marketing mix . Il apporte une exposition beaucoup plus nécessaire, vous faire participer, et sont connus pour apporter les sponsors et les clients. Mais PR est aussi un domaine dans lequel vous manque la pensée stratégique et globale montrera trop facilement. jeu beaucoup plus élevé lorsque vous essayez d’attirer des professionnels aussi fiables que les analystes de l’industrie et les rédacteurs en chef. Prenez l’initiative, soyez sûrs. Mais à partir du processus seulement après que vous avez réfléchi à quoi, pourquoi, qui, et votre approche de relations publiques. En savoir plus: 4 hack PR de nul autre que Warren Buffett

Leave a Reply

Your email address will not be published. Required fields are marked *