Meet the icon of the supply chain of the woman of the year Manju Dhawan of Ecom Express

Manju Dhawan is the first entrepreneur in his family and has separated from the idea that it has been regulated since he was young. “Successful professionalism means climbing the ladder of the company, that moment, when it came, to break” not because she felt greedy, “but because the industry deemed it necessary.” She brought the director with her as the only woman in the group. Founder of the dream, four founders of Ecom Express logistics. It is independent of gender expectations “because it is bad enough for its colleagues and the general public. Still trying to pack it in an old binary box. But in a myriad of cases in which a company demands that women in particular be owners of essential things for the company, is willing to summon them, to become real problem solvers, has even won the title of “Icon of the chain of Women’s Supply of the Year “at this year’s Global Logistics Excellence Awards. Manju Dhawan now tells us that she is always the best in both worlds, in this conversation with videoix. Calculation time , she naturally created the beeline for milling companies 30 years ago, starting her career in the exhibition and logistics industry. But after two decades, she saw the cracks and was inspired to submerge. But the launch of Ecom Express marks the first time that it does not return to a great task in which it has embarked. She said, Whatever our plan was, my family did not understand why I left a stable career for what it is. It seems an uncertain goal. But we have seen this as an industry that can complement the future of retail in India. ” Co-founder TA Krishnan, Sanjeev Saxena and K Satyanarayana” is a friend and colleague with opportunities and similar professional contacts, and has discussed in detail the need for rodents for an independent organization that handles the unique requirements of the industry. E-commerce “is mainly due to growing e-commerce in India, and in our experience, we have realized that the industry, which is largely serviced by traditional courier service providers, needs a specialized service. She did set up the organization, she said, what else? “Manju is no stranger to the way electronic commerce organizes the story behind the scenes. She co-anchors concepts and develops services and distribution models. Distribute the business to the e-commerce industry in your company. One dinner, so in 2010 it was your last dinner. Established a dedicated logistics solutions provider to meet the special shipping and delivery needs of the e-commerce industry, leaving work comfortable to build your own company. Start with a single client, 35 centers and 311 employees, Ecom Express. Planned 6000 pin More than 600 municipalities in 700 distribution centers at the beginning of 2016 and currently serve more than 17,000 pinnacles in 1,600 cities through a network of more than 1,700 distribution centers. Founder of Ecom Express, who leads the organization through excellent personalization. The strategic focus is in the field of Manju. As a co-founder of a woman, I believe that I bring balance to every point of view of the business. Whether it is related to the workforce, the strategy or the investment, all the points of view of the co-founders are taken into account before making a common decision. Although it is not by design, having a female co-founder has given our company a creativity by embracing diversity at the leadership level. she said. Manju feels that organizations today benefit tremendously from diversity and gender equality in the workplace. It is considered that women have good qualities creating a comprehensive workforce. They are also known to be good at multi-tasking and are better in soft skills, which gives them an edge when it comes to relating to people, she says.A telling example to illustrate the importance of women in the workforce is how Manju holds down the fort backstage during the festive season”the busiest time for an e-commerce logistics solutions provider”especially during Diwali. The order volumes at the time peak due to offers provided by online shopping platforms, resulting in the tripling of parcel volumes.It is during this demanding season that all resources of Ecom Express are focussed on one objective: to process the parcels and get them delivered to end customers at the fastest possible time. Leading a large team is a mammoth task, as there are over 20,000 employees who perform different tasks aimed towards the larger goal of providing uninterrupted services to customers. In order to motivate all employees towards one goal during such a crucial time, Manju becomes a source of inspiration to go the extra mile for the organisation. From sending daily emails to charge up the team, to reinforcing back-end systems, to dealing with the surge in the number of orders that happen during the sale, she handles it all. I would also hold regular conversations to discuss any issues and concerns with employees and clearly and succinctly explain to employees everything, from organisational goals to specific tasks. The success of the team during the Diwali of 2016 was immense as the number of parcels delivered to end customers were the highest as compared to previous years, Manju reveals. Ecom Express co-founders (from left) K Satyanarayana, Manju Dhawan, Sanjeev Saxena and TA Krishnan.The woman deliversEcom Expressn’ growth trajectory has been commendable, and they have been growing at over 100 percent year-on-year for the last two years. Manju states that they are operationally profitable and are poised to break-even this year. She says,The challenges for a woman to assume an entrepreneurial role are aplenty – from little family support to economic challenges. It is not easy for women to not see themselves as givers and submit to pressures. I strongly feel that this must change, and women must realise their potential.Perceived to be a male-dominated vertical, the logistics sector is often considered an ill fit for a woman entrepreneur, but this glass ceiling is slowly seeing cracks. In fact, Ecom Express had a capital infusion of Rs 850 crore from Warburg Pincus in June 2015, which is the largest round of funding raised to date in the Indian logistics sector.While approaching VCs, Manju advocates doing one’s research and asking for help, where needed, especially when trying to gain entry into the ecosystem. Go to VCs with a working revenue model that’s scalable. Also, people matter as much as the idea so you should go with a rock-solid core team. No matter what stage your company is at, you should be thinking about who might want to invest in the next two stages. Different firms like to invest at different stages of the startup life-cycle. Therefore, it is always helpful to do your research on who might be interested in your venture several months later, she adds.Merging their growth story with India’sManju is a firm believer in Indiaare rural growth story, and wants to continue to expand her venture’s reach in rural markets, including tier-III and tier-IV towns and beyond. Our goal is to service over 20,000 pin codes, covering 90 percent of Indiaare population and households in the next three years, she says, adding, We also plan to achieve our strategic goal of extending full-state coverage to 23 states.Since it also recently entered the fulfillment services business for sellers with the launch of facilities in Gurgaon, Bengaluru and Lucknow, Ecom Express now plans to set up six to seven mega, state-of-the-art warehouses in the next two years, housing a pickup processing centre, and a hub fulfilment centre, all under the same roof, to meet the increasing logistics and warehousing demands of the industry. In order to help Ecom Express deliver superior customer experience and build a highly competent and scalable business, we are also looking to invest in technology, deploy advanced parcel sorting systems, and strengthen network reliability and infrastructure, Manju notes.End to endMaintaining a full plate and a fuller life is a challenge that every woman grapples with, but Manju’s take on it is refreshing. Being an entrepreneur and single mother has taught me lot of skills “ most importantly, multitasking. It was never a setback for me but a challenge to run the business and maintain a connect with my daughter. I have been able to figure out how to do so and professional ambition, ?? Manju adds. In the case of women, support for business pressure and support without family can be overwhelmed, which is why many people choose not to take the commercial route. In such cases, it is important that a person is not hard on himself, because he goes by what he pays passionately like nothing else. While, as Manju went on to show, find the ideal mix of ingredients that make your life worthwhile.

Leave a Reply

Your email address will not be published. Required fields are marked *