A veteran of the publishing industry, Joe Ripp, legendary former CEO and current CEO of Time Inc., a $ 3.1 billion media company, once held executive positions with Time Warner and AOL. Known for challenging the status quo and maintaining relevant journalism in the era of new communication technologies, he has a solid vision of the current generation. Although his comment that a golden fish has a duration of attention of eight seconds and the current generation has a duration of attention of seven seconds, ?? He is serious, he is serious when he says that the death of long-term journalism can be dangerous for democracy. Justify this by saying that in this 140-character social media culture there is no analysis, it is likely that people will be deceived by groups that can constantly focus on repeating the same message and shaping attitudes of people towards current affairs. Talk about how the world has changed and why human understanding is at its lowest level. However, he believes that startups offer the brightest hope of changing old companies. He believes that CEOs and writers should accept it quickly. Joe Ripp corroborates this fact by saying that in this 140-character social media culture that offers no analysis, people can be deceived by groups that can constantly focus on repeating the same message and shaping people’s attitudes toward issues. current Talk about how the world has changed and why human understanding is at its lowest level. However, he believes that startups offer the brightest hope of changing old companies. He believes that CEOs and publishers should adopt quickly. Talk about how the world has changed and why human understanding is at its lowest level. However, he believes that startups offer the brightest hope of changing old companies. He thinks that CEOs and publishers should be ready to embrace digital change , otherwise he could leave them business that would soon become relics of the past. videosix recently met Joe Ripp. Here are excerpts from the videosix interview organized by Mphasis and Knowledge @ Wharton in New York: Joe Ripp, CEO of Time Inc. 1. Your comments on the media of the new era, say social networks, are very daring and provocative; Do you seem unhappy? JR : Yes, that’s right, because I believe in analytical journalism in the long term and these days, these messages on social networks or based on more than 140 characters , the news destroys the fabric of journalism. I still believe in analytical points of view and, without analysis, democracy is threatened. Look at how these political groups use the means to make people create things that are not true at all. The headlines covered by the media these days are debatable several times. I’m not on social media and I do not need it because I think it’s wasting people’s time (me) without focusing on the work that needs to be done. 2. Why do you think these things happened? JR : Today there is so much fear that everyone is comparing with others. When I was younger, we failed more times than we had. Suddenly, nobody wants to make more mistakes. I see this with children and older people trying to be like others. It also happens with companies. There was a time when people focused on what they needed to be, instead of seeing other people and trying to be like them. I see universities these days and they do not expand minds to analytical thinking. Now, its goal is to make people think about their self-esteem. What happened to learn and understand life? Companies should not fear failure and more people should learn to accept failures to improve. Sometimes I blame today’s parents for the problems with this generation. The world suddenly becomes very protective and interior. There is not much time spent in understands things Technology and engineering are very important to the world. But not on social networks. I also believe that virtual reality, which can be used in engineering, if launched in the world of consumers , will be used to provide services that will waste time. This will make people become lazy and give them experiences that are unreal, which creates illusions. There are moral problems that will converge between companies and individual expression. 3. Do you see any company making the same mistake? JR : Let me tell you about the media. There is no analysis these days. For me, going digital is important, but today we are all editors and there is so much noise. Good journalism protects human freedom and rightly so. I think that going digital is essential because of the speed at which you can reach the audience. But the content can be delivered with great quality and analysis, which the media must focus digitally. The world basically deals with the use of data to obtain information about customers, suppliers and consumers. The world is in mass customization and influences every business to personalize its consumers. Digital is about fast deployments and focuses on what consumers want today. I remember that, a few years ago, the main publishers did not like to go from printing to videos to podcasts. I say they must use all means to create compelling stories. Fear comes from the fact that they believe they can not change. But they have to do it because they have a lot of information about the digital world. At Time Inc., we had this problem that we were a magazine company. But we have changed this perception by employing people who can adapt to change. They are leaders who want to be humble and learn new things. If you can not do it, it’s fine. I only ask these people to go to places that support their beliefs. They must move on. Similarly, if a person has taken his course in a business and has done everything a company has thrown in front of him, then they should start themselves or be challenged by a new set of companies. 4. Your advice for startups and the future of leadership? JR : Be innovative, open to change, respect others and learn to accept failure. This is how they raised me. My father only asked me to understand life on my own. I ask all companies not to kill the emotion of youth and that young people learn from experience. Is not easy. But this is how organizations must overcome obstacles and remain relevant. I believe that new companies in engineering and medical sciences will strengthen humanity. Let me say that these social networking companies are not going to change the world and they will not make money for investors either.
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