Vaya Life wants to rejuvenate mundane home products such as lunch boxes with great designs and cultural aesthetics. Do you remember that stainless steel dabba that your mother packed when you were at school? And how would you wait all morning until the lunch bell, and then fight to open the box to see what was inside? Today, eating a crispy fried sausage, pickled gherkins and stuffed parantha from the lunchbox could take us to the school day, to the gym in the woods and to the inked uniform. Tiffin boxes have shaped, in many ways, our attitude towards food and bring memories and love to our mothers. Vashist Vasanthakumar, founder, Vaya Life Now, in Chennai, where the word “tiffin” carries a certain emotion, a beginning to bring affection attached to a lunch box. The way food is packaged and brought out of the country is changing, with an Indian aesthetic design and cultural anchorage. Currently, the company sells 10,000 lunch boxes and is becoming popular in the US. UU For a design made and registered in Chennai. And like those of your school day, these boxes are not made of plastic, but are made of stainless steel, with a full copper finish in the food compartment. Vashist Vasanthakumar, a 32-year-old businessman who has left his life in the US. UU To find meaning in Indian design, it has never been easy in India. People make fun of him for wanting to produce lunch boxes. Some people even thought he was angry because he left Apple Inc. after almost a decade in the company. However, he showed that everyone was wrong in the last year or so. India needs great products and designs. Why can not we have products like Nike or Toyota? So, my goal is to start with the functional that the Indians use every day and incorporate ambitious elements in them. Vashist, founder of Vaya Life, said: His colleagues from India agree with the fact that there are more needs in the country. It’s great to see that the brands are designed in India. IP is still in this country and demonstrates our strength in design and engineering. Mahesh Lingareddy, founder of Smartron. Since its inception in mid-2016, the efforts of Vaya Lifeare have been bringing freshness to everyday household products, value and even functionality. The market is flooded with cheap plastic products from China and elsewhere. Vaya has improved the tiffin box in an intelligent product with a sustainable design that impacts the daily life of its customers. The company is based on the experience of experts based in Germany, Japan, USA. UU And India to build tiffin boxes. The ‘Tyffyn’ boxes have sold 10,000 units per month in the last six months. Vaya has established a roadmap to reach Rs 400 in 2020. This is how it will work. Objective 400 Rs for 2020 Vashist returned from the United States in early 2016, but has worked on products that They can succeed in India. He looked at everything, even the cutlery, before hitting the tiffin box. In the previous avatar, he was one of the youngest directors in Apple, iPhone Operations. In the company, he learned about the perfect functions of the supply chain of mobile phone manufacturers and also about the rigorous design process that would have followed if he decided to start his own business. Apple made me realize that I could design everything in India and still not offer the product to the world, ?? Vashist said. Then he returned to India and earned about 35 million rupees from his friends and family. Experts have praised the efforts of entrepreneurs like Vashist. There is a complete movement of brands that can become big in India, from the FMCG category to industrial design. Is it great to see young entrepreneurs start this movement? Said Harminder Sahni, founder of Wazir Advisors, a retail consultant. Vaya Life analyzes all the main problems with the current lunch boxes in the “bad” market. design and lack of functionality “and frame the solution.The company spent six months on the drawing board and created samples of more than 20 different models using 3D printing and other tools to manufacture metal samples to understand the aesthetics, the fit and the functionality of the product Once you had a prototype that you liked, the company created a production process that could make the T-1000 have the same quality, they found some obstacles, they quickly negotiated, we tried to outsource some components and It never meets our quality requirements.Finally, we decided that the best way to control quality and innovation in the different production processes is to take everything internally, with state-of-the-art manufacturing, automation and inspection equipment. The company is able to produce 1,000 boxes of lunch per day and has contracts with a manufacturer in China The products are designed in India and manufactured for the world. Online retail only The company sells lunch boxes on its website and on merchant sites. e-commerce like Amazon. They can make a direct strategy to retailers in India, but they will not work with a distributed ecosystem that combats profits. According to Vashist, Wen has designed all the details to get the best heat and cold on the market. Wen also presented a very aesthetic and easy solution to clean the lid and no grooves, which was also filtering. This year the company plans Produce various variations of the 1,000 ml / 600 ml and 600 ml tiffin lunch box to attract children, businesses and other groups of customers specific, including executive and executive directors. They will also repeat a series of product ideas, including the manufacture of microwave products without the use of plastics. This will be given to the customer after 6-7 hours after packing. They are creating a range of accessories that include an insulated bottle / cup to create a great culinary experience. The company’s industrial design team is based in Tokyo, while the engineering, operations, marketing, customer service and sales teams are based in Chennai. However, the product began to sell well in the US. United States, Malaysia and Singapore and the company is expanding its operations in those areas. Go Tyffyn is now available as a 3-container lunch box, with a capacity of 1,000 ml. It has a price of 2.999 rupees and is available in three variants “Graphite, maple and wool”. The company is also planning to launch a ‘Tyffyn’ 600ml, which is designed to keep food hot even after six hours of closure. package, that is, at lunch time, customers will surely enjoy their food, hot and fresh, “said Vashist. So the founder will make India proud, And how better to start with something that reminds us of our mothers? “The humble tiffin box.
- The eccentric hobbies of the 10 best entrepreneurs under 30
- 2 simple tricks for editors and writers to work together