This jewelry designer has left her corporate career to do magic with silver and semi-precious stones

Benaazir Mukherjee, who started designing her own jewelry, now has a label that appears in Bollywood’s women’s and fashion magazines. Read his inspiring story below. The best and perhaps the only way to succeed is to do what you desperately want to do, regardless of the obstacles on the way, go against the opponents’ opinions, and walk alone. for path that might not be the most practical option. The crucial point here is that passion can not be simulated. When an entrepreneur follows his passion and makes it great, many others follow in his footsteps but success escapes them. This is because they are looking for the bad things “fame, money” and lack the unity that permeates their role model. The story of Benaazir Mukherjeeare is to follow his heart and learn the ropes slowly on the way. Benaazir, 37, says: Craftsmanship has always been an integral part of my life. As a child, she creates trinkets and jewelry with natural fibers, wool and stones. My grandmother taught me how to weave and my parents were very supportive and gave me all the raw material I asked for. However, I did not realize that I was going to take my career out of my hobby. ? >>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Bengaluru, the last of them ITC. But she was restless and decided to take a sabbatical year to perfect her talent in jewelry design. She also wanted to travel and satisfy her passion for the trip. She said, I took this sabbatical time that I would go back to work in a few years. There were no quality jewelry design courses that were available part time or during the weekends. Then I took a break thinking that I would be rejuvenated. He attended a three-month course with laboratories and the Institute of Gemological International, New Delhi, where he saw master craftsmen in action. The road less trampled Introvert in the background, Benaazir travels to picturesque places like Uttarakhand and Meghalaya, which allowed recharge your soul during your rest. Once Benaazir returned to Bangalore in 2010, he intends to work again what was to meet his former boss, but your intuition, realizing at the right time, he said it was not what was supposed I had to do. his life. He started his jewelry brand called Mood Swings by Benaazir in September 2010 and soon had his hands full with future orders via Facebook. After exhibiting her creations at various exhibitions, she was not able to cope with the request by herself. In April 2011, he hired the first Karigar (craftsman) to work on their designs and his online portal was created in late 2013. Benaazir now has a team of 10 people, including six karigars. Benaazirare designs are elegant and unobtrusive while making a statement, and are a perfect marriage of traditional styles with a modern and elegant style. Benaazir works mainly with silver and semi-precious stones. She says: Women buy my designs just for aesthetic appeal, unlike the segment’s precious jewelry, which sees many customers buying to invest. Therefore, I attach great importance not only to beauty, but also to comfort and convenience. Benaazir has adopted the Meenakari style traditionally practiced by skilled craftsmen of Rajasthan, and adapted to your simplistic style. Benaazir uses hundreds of varieties of semi-precious stones from around the world. Many times, their karigars cut stones to offer unique geometry and visual appeal. In July 2016, Benaazir consolidated its brand under the unique seal “Benaazirn”. She says: I am a creative person and the commercial success took me by surprise. As far as the commercial aspect is concerned, I learned things by trial and error. By being cautious with excessive publicity and unnecessary exaggeration, Benaazir let her mark breathe. grow organically Read also: juggling numbers to weave words in novels: Lavanya Shanbhogueare trip Passion for Payment Currently, the Benaazir Mukherjee, who started designing her own jewelry, now has a label that appears in Bollywood’s women’s and fashion magazines. Read his inspiring story below. The best and perhaps the only way to succeed is to do what you desperately want to do, regardless of the obstacles on the way, go against the opponents’ opinions, and walk alone. for path that might not be the most practical option. The crucial point here is that passion can not be simulated. When an entrepreneur follows his passion and makes it great, many others follow in his footsteps but success escapes them. This is because they are looking for the bad things “fame, money” and lack the unity that permeates their role model. The story of Benaazir Mukherjeeare is to follow his heart and learn the ropes slowly on the way. Benaazir, 37, says: Craftsmanship has always been an integral part of my life. As a child, she creates trinkets and jewelry with natural fibers, wool and stones. My grandmother taught me how to weave and my parents were very supportive and gave me all the raw material I asked for. However, I did not realize that I was going to take my career out of my hobby. ? >>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Bengaluru, the last of them ITC. But she was restless and decided to take a sabbatical year to perfect her talent in jewelry design. She also wanted to travel and satisfy her passion for the trip. She said, I took this sabbatical time that I would go back to work in a few years. There were no quality jewelry design courses that were available part time or during the weekends. Then I took a break thinking that I would be rejuvenated. He attended a three-month course with laboratories and the Institute of Gemological International, New Delhi, where he saw master craftsmen in action. The road less trampled Introvert in the background, Benaazir travels to picturesque places like Uttarakhand and Meghalaya, which allowed recharge your soul during your rest. Once Benaazir returned to Bangalore in 2010, he intends to work again what was to meet his former boss, but your intuition, realizing at the right time, he said it was not what was supposed I had to do. his life. He started his jewelry brand called Mood Swings by Benaazir in September 2010 and soon had his hands full with future orders via Facebook. After exhibiting her creations at various exhibitions, she was not able to cope with the request by herself. In April 2011, he hired the first Karigar (craftsman) to work on their designs and his online portal was created in late 2013. Benaazir now has a team of 10 people, including six karigars. Benaazirare designs are elegant and unobtrusive while making a statement, and are a perfect marriage of traditional styles with a modern and elegant style. Benaazir works mainly with silver and semi-precious stones. She says: Women buy my designs just for aesthetic appeal, unlike the segment’s precious jewelry, which sees many customers buying to invest. Therefore, I attach great importance not only to beauty, but also to comfort and convenience. Benaazir has adopted the Meenakari style traditionally practiced by skilled craftsmen of Rajasthan, and adapted to your simplistic style. Benaazir uses hundreds of varieties of semi-precious stones from around the world. Many times, their karigars cut stones to offer unique geometry and visual appeal. In July 2016, Benaazir consolidated its brand under the unique seal “Benaazirn”. She says: I am a creative person and the commercial success took me by surprise. As far as the commercial aspect is concerned, I learned things by trial and error. By being cautious with excessive publicity and unnecessary exaggeration, Benaazir let her mark breathe. grow organically Read also: juggling numbers to weave words in novels: Lavanya Shanbhogueare trip Passion for Payment Currently, the Labelare’s average order value is around Rs 3000 and the brand has grown 30 percent sequentially over the last three years, mostly from repeat customers and referrals. Because touch and friendliness are important to customers, Benaazir has also opened an adorable store in Bangalore. His creations are also preserved at Shilpi and Chamiers in Chennai and House of Taamara in Bangalore. Her jewelry is online in Jaypore, VelvetCase, Shopnimai, Ethnic College and STYFI, in addition to her website. Benaazir & s Store says Benaazir, The choice between stability and passion depends on each person having the appetite for the risk and the will to persevere. After one, passion provides a greater sense of purpose and satisfaction, but also has its periods of ambiguity and dissonance after decision-making. This is not for the faint of heart in search of fame or quick wins. The greatest satisfaction of Benaazirare remains the creation of love of their conceptions. His trainee designers and craftsmen present ideas and techniques, in which he then works, creating the latest pieces. Finally, he will hire designers who understand his vision and aesthetics. Vidya Balan uses a Benaazir nose pin. The jewelry brand has also appeared in Femina magazine. With one of the Benaazirare brothers in the advertising business and the other part of the visual effects teams of Hollywood films like Harry Potter and Man of Steel, it’s clear that creativity is in the family. So support and understanding have never failed. She says: My husband has been there for me every step of the way. I also have a small circle of friends that literally pushed me to follow my dreams on days when I was not sure. BEAAZIR believes that the best way to make things work is to avoid shortcuts and stick to oneare ethics. . .

Leave a Reply

Your email address will not be published. Required fields are marked *